7 Examples of Well Written About Pages for Blogs and Websites

Ahhhh yes…the about page– assumed to be one of the most visited pages on a blog (or website for that matter) at least according to the good folks over at Copyblogger

For the longest time, I thought that I was doing an excellent job of writing my about pages. 

You know, starting with the standard opening and greetings that include: 

  • Hey there, I’m Kim and welcome to (blah blah blah) 
  • Hello I’m ….. 
  • Hi and welcome….. 
  • What’s up and so forth —> (side note) There is absolutely nothing wrong with starting off your About page this way….

I’ll admit, that when I first started writing content my about page for this blog, I struggled to come up with the right words to add to the page. 

I started writing it up as usual — with standard greetings like the ones noted above and a page filled with content that was “all about ME”.    

Before I published the page, I decided to a little bit of research to look for other examples of About Pages that bloggers and entrepreneurs have written and soon realized that I have been going about it the wrong way.   

I then discovered a super simple formula for writing a kick butt about page for this site.  I will give you more deets on this formula later on the post. 

Who is an About Page — Really About? 

As I initially stated, I used to think that an About page was well..about ME.  

Not because I’m so into myself or anything, but because I believe that we are all naturally inclined to think that it is.

Well folks, I’m sorry to be the bearer of bad news, but your About page is not about you…it’s about the people that you want to attract and visit your website — Say Whatttt??? 

Why did it take me so long to figure this out?  I’m not really sure but I am glad that I figured it out sooner rather than later.

The About Page Formula that Changed My Perspective

As I started searching the internet for examples of About pages, I stumbled across a simple formula + video that changed everything for me.   

This video and formula was created by one of my fav bloggers and entrepreneurs Nikki Elledge brown (The Communication Stylist) and is referred to as “The About Page Recipe”.   

Photo : Nikki Elledge Brown - A Course About Copy The About Page Recipe

Photo : Nikki Elledge Brown – A Course About Copy The About Page Recipe

In this video, Nikki breaks down all of the essential elements that you will need to add to an About page and how to create a page that connects to your visitors.  

After watching this video and applying the about page recipe that Nikki gives, I was able to quickly create an about page more focused around what I can help small businesses with vs one that is all about ME.

What Information Should You Add to Your About Page?

Some of the most essential information that you should add to your about page include: 

1. A statement that explains to your visitors – what’s in it for them.

Typically when a reader lands on your site, they want to know “am I in the right place”?.

Some additional questions that you should answer for your visitors are:  Why should they stick around to find out more about you, and what they can expect to learn from you and gain from reading your visiting your site.

2. Your bio and background story.

This presents an excellent opportunity to give your readers a chance to learn more about you, your back story and also gives your readers an opportunity to connect with you on a more personable level.

3. A picture of yourself.

You would think that folks would automatically add their pictures to their about pages, but I have honestly visited a great deal of sites where the site owner’s picture is nowhere in sight.

In truth, it took me a while before I was comfortable enough with adding pictures to my site, but I can tell you first hand, that it makes a huge difference to your visitors and folks that want to connect with you.

Besides, people connect want to connect with other people – not a weird avatar or even worse, a faceless site. 

4.  A call to action.

A call to action simply tells your visitors – this is what I would like for you to do next.

Some examples of calls to action that you can add to your about page can include signing up for your newsletter, contacting you for a consultation about your services, or a link to your product page.

Examples of Awesome About Pages for Blogs + Websites

If you’re looking for some inspiration that you can draw from to create an about page for your site, I’ve put together a list of 7 of the best that I’ve found on the web.

Without further ado, here they are:

About Page Examples for Blogs

1.     Nikki Elledge Brown- NikkiElledgeBrown.com

Up first is an about page from none-other than Nikki Elledge Brown – aka the Communication Stylist and creator of the about page recipe that I mentioned earlier on in the post.



On Nikki’s about page, she makes it clear that she helps entrepreneurs with their copy writing.

2.     Derek Halpern of Social Triggers

Next up, is Derek Halpern – founder of Social Triggers.  Derek’s page reallyyyyy caught my attention.

Derrick Halpern About Page

Derrick Halpern – Social Triggers

The first thing that jumped out at me on his about page is that he makes it very clear to his visitors what Social Triggers is all about and what you can expect to learn from his site.

3.     Amy Lynn Andrews – of AmyLynnAndrews.com

Amy is a fellow blogger and founder of Amylynnandrews.com did an excellent job of putting together her About page.

Amy Lynn Andrews About Page

Amy Lynn Andrews – Amylynnandrews.com

I love the fact that she added a 67 Random Things About Me section to her about page.  It’s adds such a nice touch to her page.

4.     Don Purdum of Unveil the Web

(friend, mentor and founder) of Unveil the Web.The minute that you land on Don’s About page, his message is crystal clear and asks the question “Is Your Marketing Focusing on the Wrong Things” and the importance of figuring out what business you’re really in.

Unveil the Web

Don Purdum – Unveiltheweb.com

About Page Examples for Websites

5.   Hubspot’s About Page

The great folks over at Hubspot (one of my favorite marketing blogs) have done an excellent job I think with their About page.  

Hubspot About Page

Hubspot – Hubspot.com

As you can see, they make it very clear to their visitors that they help entrepreneurs with inbound marketing, sales and lead generation.

6.   Julie Harris of Julie Harris Design

Julie of Julie Harris Design – I first came across Julie’s designs and etc via Pinterest and I will be the first to admit, I was blown away by her branding. 

Julie Harris - Julieharrisdesign.com

Julie Harris – Julieharrisdesign.com

As you can see from her about page, she is clearly a branding expert and specializes in helping entrepreneurs with their brand identity.

7.  Chris Ducker of ChrisDucker.com

Chris is a well known influencer and entrepreneur in the blogosphere.  

Chris Ducker - Chrisducker.com

Chris Ducker – Chrisducker.com

As soon as you land on Chris’s about page, you are immediately greeted with a “what you can expect from this website” which is that his website “Will Make You More Productive and Profitable, in Business and Life!”

Awesome right?

That rounds up my post featuring 7 examples of awesome about pages for blogs and websites.  

I would love to hear from you guys.  Are any of you currently working on an about page for your sites?  If so, are there any formulas + tricks that you plan to use ? 

Please leave your comments below or drop me a line over at Twitter.  

Cheers peeps!   

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Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz's how to create a web presence for growth + impact. Kim has created several online courses that help small businesses grow and flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your online marketing goals.

  • Hey Kim,

    I can’t tell you how many times I’ve redone my About Page.

    Long long time ago we were taught to introduce our audience to who we were, what we did and how we could help them. A few years ago I joined B-School with Marie Forleo and low and behold guess who she had as a guest! Derek Halpern, the fabulous guy you shared above.

    Derek told us what you did, people don’t care about you. They only care about how you can help them. That’s when I rewrote the darn thing yet again. I still don’t get a lot of visitors on that page, I did in the beginning but I think most people either know who I am already or have heard of me so I just guess they aren’t interested. Heck, I don’t really know but I’m sure it could use yet another rewrite. I might have to put some time aside and check out Nikki’s videos. Couldn’t hurt right!

    Thanks for sharing these examples with us because as we move forward we definitely need to really grab our audience’s attention and if they don’t like what they see then we could lose them forever.

    Have a great day and fabulous week.


    • Heyyy there Adrienne! Wowza so you were in B school? Would love to know what that experience was like for ya. 🙂 You are spot on my dear.. people only want to know WIFM (What’s In It For ME) when they visit your website…which is why you have to be very clear about who you are serving and what you can help them with.

      Let me know what you think about Nikki’s video series. It was seriously a game changer for me. Cheers and have a fantabulous Fridayyyy 🙂

  • Heyyy there Adrienne! How are ya? I couldn’t agree with you more in reference to Derricks comments..because… lets face it (he is SUPER Awesome) :-).

    You are not alone in writing and then rewriting an about page. This is honestly one of the toughest pages to write on a website. But…Nikki’s video and simple recipe for putting the page together made it a lot easier for me.

    So glad that you stopped by to chime in. You are seriously too sweet! Wishing you a great week chica 🙂

  • Hey Kim,

    I’ve been blogging since 2010 and it took me 5 years to figure out how to write an effective About page.


    Because I was all over the place with Internet marketing and not focused on the essential elements that’ll make a big positive difference.

    But now I know and this post is really going to help a lot of bloggers. I wish I had known this in 2010 but it’s never too late to learn.

    Next month I plan on revamping my About page just to make it more clear and inviting to whom I’m targeting.

    Thanks for sharing Kim! Have a great week!

    • Hey there Sherman!

      Wow…I didn’t know that you had been blogging since 2010. That’s really awesome to know!

      I am so glad that you enjoyed the post man. The About page is and has been one of the hardest pages to write in my opinion but this was because I didn’t understand what or who the page was designed for.

      I am actually going to add a video to my About page to make it even more personable here in a few days. Wishing you a fantabulous week :-).

      P.S. Thanks for sharing the post on Google Plus….

      • Hey Kim,

        Adding a video would be a great start. One thing I also learned from last year is to make sure everything is cohesive to one message you’re trying to get across to a your target audience.

        Yes, it’s common knowledge, but many of us tend to overlook it and complicate things. I sure have and now I’ve learned my lesson.

        • Heyy Sherman! Agreed my friend. That is exactly what I am focusing on with this new brand — having one consistent message that I use over and over again in everything that I do online. 🙂

          Cheers bud!

  • Hey Kim, awesome post and spot on, it’s not really about you it’s about the people who you want to serve and how you can effectively do that.

    When I wrote my about page I faced some similar challenges. I researched the likes of Pat Flynn, Chris Brogan and Chris Ducker and was inspired by how these folks was sharing their story of how they got started and so forth, followed by their goals, ambitions and why anyone should take notice of them, which I found pretty cool.

    I kind of created my about page on those similar structure if you will. Now though, since I’m building a business from blogging I realise that I need to make it less about me, my goals and visions etc, and more about what I can offer my visitors, readers etc.

    As you know I’m on a break from blogging, well writing less anyway, in that time one of my tasks is to hopefully create a more relevant about page, and this post will prove to be useful.

    Great post Kim, and resourceful too 🙂

    • Fabzzzz (aka Surfer dude) How are ya buddy! Glad that you liked the post my friend and I am sooo looking forward to seeing what you are gonna be doing over at Magnet4Blogging.net. Happy Friday to you 🙂

  • Hi Kim,

    Our stories are so important to the specific problems, needs or desires our site visitors and prospects have.

    In ten years of web development, I’ve come to believe as a marketer (more than a developer) the second most important page on our sites is the “About” page. It’s the one place we can be personal and share ourselves.

    I like to share about my journey and how I got here and a few personal things as well. It has really served me well and many have told me that my About page was the final determiner in them hiring me.

    I appreciate you including me Kim! I finally finished updated the website from Concrete5 to WordPress and now I’m off and running. LOL…

    Have a great weekend my friend!

    ~ Don Purdum

    • Heyy there Don! You are very welcome. I am grateful that I had the opportunity to work with you to get more clear on who I was serving and how I could serve them. I’ve been telling peeps that Clarity is my WORD of the year!

      Just makes things soooo much easier. Congrats on the move to WordPress. You’re gonna absolutely love it 🙂 Cheers!

  • Thanks for the tips, Kim! Definitely think my site About page needs a re-vamp. For one thing, there’s no CTA!

    • Heyyyy there chica! So glad that you enjoyed the blog post….Good luck with revamping your about page 🙂